It is no secret that technology is a vital part of human progress. Computers are getting smarter, and artificial intelligence has become more scientific than science-fiction. For businesses, digital transformation is defined as the application that transforms decision making with technology. Artificial intelligence is here to make lives of humans easier, rather taking over the work by eliminating people. AI is definitely a big advancement in the technology field and is most commonly described as “the machine intelligence.” With the advent of AI in digitalisation, it is more about creating machines with the ability to think like humans, work 24×7 without taking a coffee break or a holiday.

The software serves as the brain of automation and tells the machines what to do and how to react. Another benefit of AI is that it eliminates repetitive tasks and will help in automation of tasks. With AI, humans can spend more time focusing on high-mental-effort activities, while companies can up-skill their human resources into leadership roles.

Artificial intelligence is about introducing an emotional characteristic into machines. It offers a host of benefits to both B2B and B2C companies. Apart from easing operational processes and changing the way how companies operate, it increases efficiency and gives marketers a tool to engage effectively with their customers. AI helps companies getting closer to customers and their requirements – the better they understand a customer’s world, the more it will help them accomplish their goals.

A large number of businesses are already using AI tools in their back-end systems, while a lot of companies have replaced their call centre employees with high-tech AI-based customer service centres. The primary reason behind the changes in these companies includes AI efficiency. AI helps to automate processes that consume a lot of time and human resource. So, if all these mundane tasks are replaced by machines, humans can perform more efficiently.