This year is slated to see a huge rise in consumer AI technologies, and the CES 2018 gave a fair hint that focus has shifted from creating better phones, music systems, TVs to developing sophisticated AI-driven or AI-powered consumer technology
There have always been conflicting views on the potential enhancement or doom that Artificial Intelligence can cause. While some experts believe it will augment human intelligence, others believe that machine’s intelligence could become strong enough to be a cause of concern.
Segmentation can accurately identify the audience to match the brand’s services, persona or products. Target audiences can be extremely specific and offer opportunities for customization and personalization through a combination of multiple criteria.
Human experts remain important wherever creativity, contextual understanding or a wider understanding of the world is required. Research has shown that the best predictions come from an even balance between human judgment and machine learning.