Cognitive AI uses previously under-utilized data for segmentation, identification, and scoring of customers. This is the edge a data-driven customer experience has over others.

Intelligent automation is an efficient and cost-effective way of handling first responses on customer queries. Systems powered by artificial intelligence are self-learning and therefore are a great tool for question-answer format interactions

There have always been conflicting views on the potential enhancement or doom that Artificial Intelligence can cause. While some experts believe it will augment human intelligence, others believe that machine’s intelligence could become strong enough to be a cause of concern.

Segmentation can accurately identify the audience to match the brand’s services, persona or products. Target audiences can be extremely specific and offer opportunities for customization and personalization through a combination of multiple criteria.